![]() ![]() However, you own the email list, so it’s not influenced by other people’s decisions. You own it – You don’t own Google, Twitter, or Facebook, and these platforms can change policies quickly.Therefore, you may deliver highly relevant offers and get better results (segmentation). ![]() It’s targeted – The user has already shown interest, and you know what they like.They’re doing a lot of work initially, so they’re interested in hearing from you and are more receptive to the message. It’s purposeful – The user fills out email forms to sign up for the email list to get updates from you.You’re sending information directly to them, and it helps when you include their name. It’s personal – Email lets your brand land in the user’s inbox.Here are just some of the reasons why they’re important: That shows they’re interested in what you’re offering and are more likely to become paying customers. Why Is It Essential to Build Your Email List?Įmail subscribers join your list from your website or through email forms and verify their identity by clicking on the link. Poptin gives you a way to create those popups and use them with Benchmark. Generally, people use pop ups to help them grow their email lists. That ensures you get more email subscribers and fill out email forms quickly. This simple tool helps you send personalized emails on a broad level. Most people use a specific platform for this, and Benchmark is one of them. These campaigns help you promote offers and new products or send gated content like webinars and eBooks. Email marketing allows you to send commercial messages through email to a specific group of people.
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